My name is Tieka (tee-kuh) and I’m the blogger behind Selective Potential.

I live in Grand Rapids, Michigan in a quaint historic neighborhood called Heritage Hill. I graduated with my BFA in digital media with a focus in interactive design from Kendall College of Art & Design. By day, I’m a full-time graphic designer at Williams Group. By nights and weekends, I run this blog, and spend a lot of time traveling and lighthouse hopping around Michigan. I love music, sweet wines, all four seasons (especially autumn), spending time with friends and family, and living a simple, happy and routine life.

I started Selective Potential in September 2009 as a way to discover my own sense of personal style. Now I share my personal style, travels, and daily life here on the blog.

I currently live with my husband, Eric, and the sweetest pup, Winny.

Thanks for being here!

press/featured in

Story by ModCloth, blogger feature
Lucky Magazine, spotted in print, January 2011
Lucky Magazine, featured in print, August 2011
Pure Michigan Connect Blog, blogger feature
Traverse City Tourism Blog, guest post
Revue Magazine, blogger feature
Francesca's Collections, model/photoshoot
Momentum Magazine, article
Glamour, article
Megan Nieslen, SS2011 lookbook model
Jess LC Jewelry, SS2010 lookbook model (video)
The GRCC Collegiate, article
Ruchette of the Month
ModCloth Blogger of the Moment

Chictopia Style Icon
Minnetonka Blogger Spotlight
Who What Wear, Style Stalker, November 2009
Who What Wear, Style Stalker, March 2010
Rapid Growth's "Local Social Media You Should Be Following"
Teen Vogue Fashion Click Blogger
IFB's Blogger Spotlight
Blog Better Boston Summit, speaker
Texas Style Council Conference, speaker
Hanes Hosiery, NYFW ambassador
Adobe Photoshop Elements, ambassador
Little Cabin Films "At The Drive In" and "Super Sundae", video/model
LG Voice of Fashion, blogger ambassador

Frequently asked questions

How do you pronounce your name?

It's spelled Tieka, but it's pronounced tee-kuh.

How long have you been blogging and what made you start?

I started blogging in September 2009... Labor Day weekend, to be exact! I started my blog because I had just lost 35 pounds and was so excited by the many new ways I could dress my body. I googled personal style and came across an article on fashion bloggers. I've been in love with fashion blogs ever since.

How did you lose 35 pounds?

In 2009, I followed Weight Watchers and a 5K training plan to lose the weight. Over the years, I did gain the weight back. I hit an ultimate high in July 2017. After working through some health-related issues (headaches, lymph node pain, etc.), I decided to change my life. I started seeing a naturopathic doctor, started going to a therapist, started a pretty intense vitamin regime, rejoined Weight Watchers, and joined a gym called FLEXcity Fitness. Now I'm in a new journey of losing 37 pounds (currently at 30 pounds lost!) and feel better than ever. I currently workout 4x a week at FLEXcity Fitness (very strict about it, but I also love it) and I use Weight Watchers to keep track of my diet and portions. I love to cook, am obsessed with healthy food (roasted winter vegetables are near and dear to my heart) but I also love the finer things in life... wine, and a good plate of fettuccine alfredo!

What inspired the name Selective Potential?

I wanted something that I could grow with, whether my blog was about my personal style, traveling, or my daily life. I like the word potential because everyone has it and is able to live up to it.

What camera do you use and how do you edit your photos?

I recently upgraded to a Canon 6D Mark II. For years, I used a Canon Rebel T2i. I'm a firm believer in... the camera doesn't make the photographer, so don't worry about spending too much on a fancy camera. For lenses, I use a 50mm and 35mm. (Mostly 35mm, especially when we travel.) For editing, I use Lightroom and Photoshop. I use presets from Tribe Archipelago. For iPhone photos, I use Lightroom Mobile, VSCO, Afterlight, and A Color Story.

What is your full-time career?

I'm a full-time graphic designer at a strategic communications company called Williams Group. I feel so blessed to do something everyday that I love and puts my passion and college degree to good use! Plus, I'm so lucky to be around my Wg family every day... it's truly a place I call home.

Where is your favorite place to shop?

I absolutely love Madewell, TargetOld Navy, and H&M.

How tall are you?

I'm 5'3 (and a half).

What breed is Winny?

She's a Cockapoo, a mix between a Poodle and Cocker Spaniel.