My name is Tieka (tee-kuh) and I’m the blogger behind Selective Potential.

I live in Grand Rapids, Michigan. I graduated with my BFA in digital media from an art and design college. By day, I’m a full-time graphic designer at Williams Group. By night/weekends, I run this blog, and spend a lot of time traveling and lighthouse hopping around Michigan.

I started Selective Potential in September 2009 as a way to discover my own sense of personal style. Now I share my outfits, adventures, and daily life here on the blog.

I currently live with my husband, Eric, and the sweetest pup, Winny.

Thank you for reading!

press/featured in

Story by ModCloth, blogger feature
Lucky Magazine, spotted in print, January 2011
Lucky Magazine, featured in print, August 2011
Pure Michigan Connect Blog, blogger feature
Traverse City Tourism Blog, guest post
Revue Magazine, blogger feature
Francesca's Collections, model/photoshoot
Momentum Magazine, article
Glamour, article
Megan Nieslen, SS2011 lookbook model
Jess LC Jewelry, SS2010 lookbook model (video)
The GRCC Collegiate, article
Ruchette of the Month
ModCloth Blogger of the Moment

Chictopia Style Icon
Minnetonka Blogger Spotlight
Who What Wear, Style Stalker, November 2009
Who What Wear, Style Stalker, March 2010
Rapid Growth's "Local Social Media You Should Be Following"
Teen Vogue Fashion Click Blogger
IFB's Blogger Spotlight
Blog Better Boston Summit, speaker
Texas Style Council Conference, speaker
Hanes Hosiery, NYFW ambassador
Adobe Photoshop Elements, ambassador
Little Cabin Films "At The Drive In" and "Super Sundae", video/model
LG Voice of Fashion, blogger ambassador

Frequently asked questions

How do you pronounce your name?

It's spelled Tieka, but it's pronounced tee-kuh.

How long have you been blogging and what made you start?

I started blogging in September 2009. I started my blog because I had just lost 35 pounds and was so excited by the many new ways I could dress my body. I googled personal style and came across an article on fashion bloggers. I've been in love with fashion blogs ever since!

How did you lose 35 pounds?

I followed Weight Watchers and followed a 5K training plan to lose the weight. It took me around 8 months. It was challenging... but so rewarding.

What inspired the name Selective Potential?

I wanted something that I could grow with, whether my blog was about my personal style, traveling, or my daily life. I like the word potential because everyone has it and is able to live up to it.

What camera do you use and how do you get the vintage effect?

I currently use a Canon Rebel T2i with a 50mm and 35mm lens. For editing, I use Lightroom and Photoshop. I use actions from A Beautiful Mess, Totally Rad and Radlab. For iPhone photos, I use A Color Story, VSCO, PicTapGo and A Beautiful Mess.

What is your career?

I'm a full-time graphic designer at a strategic communications company. I love my job! I get to collaborate with amazing and talented people everyday.

Where is your favorite place to shop?

I absolutely love ModCloth, H&M, Urban Outfitters, Target, and Forever 21.

How tall are you?

I'm 5'3 (and a half).

What breed is Winny?

She's a Cockapoo, a mix between a Poodle and Cocker Spaniel.